Tips to Improve Your French Pronunciation

Speaking French is more than just knowing the vocabulary and grammar rules. You also need to pronounce the letters correctly. Unless you started learning French as a child, youre unlikely to ever sound like a native speaker, but its certainly not impossible for adults to speak with a decent French accent. Here are some ideas to help you improve your French pronunciation. Learn French Sounds Basic French PronunciationThe first thing you need to do is understand how each letter is usually pronounced in French.Letters in DetailAs in English, some letters have two or more sounds, and letter combinations often make completely new sounds.French AccentsAccents dont show up on certain letters just for decoration - they often give clues about how to pronounce those letters.International Phonetic AlphabetFamiliarize yourself with the pronunciation symbols used in French dictionaries. Get a Decent Dictionary When you see a new word, you can look it up to find out how its pronounced. But if youre using a little pocket dictionary, youll find that many words arent there. When it comes to French dictionaries, bigger really is better. Some French dictionary software even includes sound files. Pronunciation Preparation and Practice Once youve learned how to pronounce everything, you need to practice it. The more you speak, the easier it will be to make all of those sounds. Here are some techniques that can help you in your French accent improvement project. Listen to FrenchThe more you listen to French, the better youll get at hearing and distinguishing between unfamiliar sounds, and the easier it will be for you to produce them yourself.Listen and RepeatSure, this isnt something youd do in real life, but mimicking words or phrases over and over is an excellent way to develop your pronunciation skills. My French audio dictionary has 2,500 sound files of words and short phrases.Listen to YourselfRecord yourself speaking French and then listen carefully to the playback - you might discover pronunciation mistakes that youre not aware of when you speak. Read Out LoudIf youre still stumbling over words with tricky letter combinations or lots of syllables, you definitely need more practice. Try reading out loud to get used to making all of those new sounds. Pronunciation Problems Depending on your native language, certain French sounds and pronunciation concepts are more difficult than others. Take a look at my page on pronunciation difficulties for lessons (with sound files) on some typical trouble spots for English speakers (and possibly others as well). Speak Like the Natives When you learn French, you learn the correct way to say everything, not necessarily the way the French actually say it. Check out my lessons on informal French to learn how to sound more like native speakers: Informal negationInformal pronounsInformal questions Pronunciation Tools Unlike grammar and vocabulary, pronunciation is something that you cant learn by reading (although there are some excellent French pronunciation books). But you really do need to interact with native speakers. Ideally, you would do this face to face, such as by going to France or another French-speaking country, taking a class, working with a tutor, or joining the Alliance franà §aise.If those truly are not an option, at the very least you need to listen to French, such as with these tools: French listening onlineFrench audio booksFrench audio magazinesFrench audio tapes and CDsFrench radioFrench softwareFrench TV The Bottom Line Getting a good French accent is all about practice - both passive (listening) and active (speaking). Practice really does make perfect. Improve Your French Improve your French listening comprehensionImprove your French pronunciationImprove your French reading comprehensionImprove your French verb conjugationsImprove your French vocabulary

Analysis Of Othello By William Shakespeare - 1505 Words

Quanisha Taylor Dr. Traylor English 1102 16 November 2015 Sadistic Motives In William Shakespeare’s play Othello Iago has the ability to charm and convince people of his loyalty and honesty. Iago immediately introduced his malicious desire for revenge, but he had no proven reason for his actions. Throughout the play Iago devises a devious plan to convince the other characters of his cunning contrivance. Iago treats others as the fool with no intentions of caring about their feelings. Behind his deceitful trustworthy appearance, Iago is a multilayered manipulative villain. He manipulates the people around him by using their weaknesses against them. Roderigo, Cassio, Othello, and Emilia all have fallen for Iago’s tricks of manipulation and even mind control. In the beginning of the play, Iago explains how he wants to destroy Othello because he gave the position of lieutenant to Cassio. Therefore, Iago comes up with many discreet plans against Othello throughout the course of the play. He manipulates Othello using his own insecurities against him. Consequently, Othello becomes extremely gullible to Iago tricks, resulting in him being to be influenced to believe anything. So therefore, Iago pique’s on Othello’s insecurities invoking his jealousy. As stated in an article Omer states, â€Å"Iago uses his greatest persuasive skills ever penned to manipulate Othello† (Omer). Throughout the play, Othello known as â€Å"The Moor† because of his skin color caused many people to haveShow MoreRelatedOthello Analysis : Othello By William Shakespeare1115 Words   |  5 PagesRiley Thompson Professor Grill LIT 200 2 November 2014 Othello Analysis Assignment Othello, a play that was written in 1604 by William Shakespeare, is an example of a type of story called a â€Å"tragedy.† Throughout the course of the work, Othello proves himself to be very easily misled, despite his heroic status. This causes him to lose his ability to make good judgments and decisions. Even though Othello had a reputation as a hero, he ends up being one of the most gullible characters in the play whenRead MoreAnalysis Of Othello By William Shakespeare Essay2413 Words   |  10 Pagesprocess, such as a process known as Classical Conditioning. Mind manipulation has been presented by villains throughout movies, novels, and even plays. The play Othello, written around 1603 by William Shakespeare, with the villain character Iago, is characterized as a jealous, hubris, sinister, crafty, and manipulative being. William Shakespeare has managed to write a tragic play where he used Iago’s malicious words to provide early Classical Conditioning, to cloud Ot hello’s mind of critical thoughtsRead MoreAnalysis Of Othello By William Shakespeare1579 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily without worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1436 Words   |  6 PagesRasheed Patrick Ms. Milliner EES21QH-01 01/17/17 Final Paper In Othello every character has their own personalities that makes them the person they are. In Othello there are characters that show true grit, a fixed mindset, and a growth mindset. Each characters are different which makes the book even more interesting. True grit means to endure and push through to do something better no matter what it takes. An example of grit is studying for a long period of time for a test and enduring the amountRead MoreAnalysis Of Othello By William Shakespeare1240 Words   |  5 PagesRationale In Part Four of the course, Critical Study, we studied Shakespeare’s tragedy, Othello. This is a play that comprises of enduring themes of love, betrayal, jealousy, appearance versus reality, racism, and revenge. I chose to write a diary for this play because we are only presented with the facade of these characters. Throughout the play, the audience is left to wonder what goes on behind the scenes. And the only way to achieve this is to put ourselves in their shoes in order to experienceRead MoreAnalysis Of Othello By William Shakespeare865 Words   |  4 PagesHandkerchief William Shakespeare is a famous writer had written lot of poetry, stories, dramas etc. In his drama, he usually has a sad ending. He introduces a clue that diverts a character’s mind and thought. One of his plays named â€Å"Othello† he introduces a handkerchief as a clue that had diverted different characters’ thoughts. That handkerchief changed from a love token into a source of suspicion in Othello’s mind. In this story, main character named Othello, who gave that handkerchief to his wifeRead MoreAnalysis Of Othello By William Shakespeare1575 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily withou t worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1090 Words   |  5 Pagesyears, women have been seen as inferior and weaker than men, while men are seen as superior and stronger than women. However, the word strong doesn t measure their physical strength, but by their strength to ignore societies standards. Othello by William Shakespeare takes place during the late 16th century a time in which women didn’t have a voice and were expected to be obedient and chaste. Although this was the case for many women, Emilia is a strong character because she stood up for what she believedRead MoreAnalysis Of Othello By William Shakespeare1378 Words   |  6 PagesEES21GH-02 01/20/17 Final paper Throughout the play Othello by William Shakespeare, we sit in on the life of an African American military commander, or Moor, who was deceived by a jealous under officer named Iago. Iago’s only motive for deceiving the Moor was animosity because Othello did not promote him to Lieutenant. With the help of a passive man named Roderigo, Iago was able to convince Othello that his wife had cheated on him with the man Othello did promote to Lieutenant, named Cassio. After convincingRead MoreAnalysis Of Othello By William Shakespeare Essay1606 Words   |  7 PagesThe theme of power is explored in various ways throughout ‘Othello’, Shakespeare uses the vulnerability of characters’ flaws to allow power shifts to occur through manipulation. The Elizabethan value consensus highlights the difference in gender roles, with societal expectations being defined by the divine order. The limitations of social mobility provide a strong platform for the theme of power to b e embedded upon, with characters such as Desdemona and Emilia representing the struggle that women

Plato s Theory Of Forms Essay - 1427 Words

Plato was a standout amongst the most innovative and persuasive masterminds in Western philosophy, his impact all through the historical backdrop of philosophy has been monumental. Born around 428 B.C, he researched an extensive variety of topics; however, his Theory of Forms, found in The Republic, is an essential piece of Plato s philosophy. This is the center thought behind Plato s theory of forms, from this thought he moves towards clarifying his universe of forms or ideas. While trying to give the definition to elusive universals, Plato constructs a Theory of Forms to demonstrate that the sensible universe of particulars are simple impersonations of this present reality where forms live, autonomous of thought and existing in their own metaphysical realm that can be retrieved through the mind using reason. To further explain Plato’s theory of the forms, it can essentially be portrayed as otherworldly presences which are found in an alternate world from the physical world; the realm of forms. There is only one form of everything and it exists in this world of forms, everything else is just a copy -- thoughts are impeccable, the copies are flawed. The structures themselves, as indicated by Plato, are everlasting and endless. For instance, the concept of beauty remains constant and unchanging. In its place, the be auty we see in the physical world may be superficial and be seen in colors, animals or even human beings in varying degrees of beauty; however, theseShow MoreRelatedPlato s Theory Of Forms1629 Words   |  7 Pagesfew philosophical theories are as essential as the theory of Forms. This is besides the fact that it is generally overlooked in many of Plato’s writings even though it lays the foundations to many other theories of his. The Republic is where the theory is first mentioned, followed by discussion in Phaedo and criticized in Parmenides and Timaeus thereafter. (These works will be further discussed later throughout the essay.) Plato’s theory of Forms, (sometimes referred to as the theory of Ideas) statesRead MorePlato s Theory Of The Forms1704 Words   |  7 Pages Plato’s Theory of the Forms Travis Meyer PHI 1090 Introduction to Philosophy 12/16/2015 Plato was a Greek philosopher, mathematician, and theologian who lived from 424 BC to 348 BC in Athens, Greece. Plato was born into a high class family in Greece and therefore was very active in the Athenian community since he was from a high status family. He was the founder of the Academy in Athens, the first institution of higher learning in the Western world. He is known to be one of the bestRead MorePlato s Theory Of Forms1556 Words   |  7 PagesPlato’s theory of Forms as presented in the Phaedo. Plato has an idea that all ideas are merely abstract thoughts, and what we perceive with our senses is actually an imperfect version of these abstract thoughts. This is the basic idea of Plato’s theory of the Forms. To best illustrate the theory of the Forms to others, Plato explains his famous Allegory of the Cave. From the groundwork of the Forms, Plato goes on in Phaedo to argue the immortality of the soul. He intertwines the theory of the FormsRead MorePlato s Theory Of Form1111 Words   |  5 PagesPlato coined the term â€Å"Socratic questioning† to encourage the open discussion of philosophical theory for the purpose of improving said theory. Aristotle took advantage of the practice of Socratic questioning to inquire about Plato’s theory of Form and its explanation of causality in comparison to Aristotle’s own theories of causality and being. Aristotle criticizes Plato’s theory of Form because it only accounted for a one-dimensional explana tion of what things are made up of and what identifiesRead MoreQuestions On Plato s Theory Of The Forms1875 Words   |  8 Pagesevaluate Plato s response to the problem of the One and the Many. To do this, I will outline briefly the emergence of this problem in Greek thought in order to further understand and contextualise Plato s theory of the Forms. I shall then offer criticisms of his theory, both positive and negative, with particular regard for the ontological, epistemological, and cosmological consequences of subscribing to the Forms. I shall then conclude whether or not the metaphysical system constructed by Plato is aRead MoreThe Form Of Truth : Plato s Theory Of Knowledge893 Words   |  4 PagesProfessor Jones-Cathcart Philosophy 101 16 February 2016 The Form of Truth The physical world only has one constant - change. The human senses give an idea of the present reality. However, seeing is not believing. The perception we develop through the senses (seeing, smelling, tasting, touching, and hearing) does not consist of real truth. Real truth is not what is in front of us, but of absolute concepts and unchanging truths. Plato encouraged looking past what is directly visible in order toRead MoreThe Theory Of The Forms Figures Into Plato s / Socrates Reflections1471 Words   |  6 PagesIntroduction Forms are necessary or essential properties of a particular or thing. According to Socrates, these forms have properties which give them a certain causal power. Using the concept of Forms, he systematically constructs an argument in an attempt to prove that the soul exists and must always exist. Although, his complete conception of Forms is not captured in the Phaedo, We can still use this dialectic to address his arguments. In this paper, I will attempt to describe the Forms. To do thisRead MoreSocrates s Quest Of Truth1337 Words   |  6 PagesBorn in Athens in 437 B.C, Greek philosopher Plato is one of the most powerful thinkers in history. Coming from Greek aristocracy, Plato had political ambitions as a young man and appeared to follow the family tradition. However, Socrates and his dialectical method of inquiry, which was to question and answer everything to show ignorance, soon captivated Plato. Socrates spent most of his time in the streets and marketplace of Athens, approaching people like the sophist and other powerful leadersRead MoreA Life Sketch of Plato and His Works905 Words   |  4 PagesGreek philosophers, Plato must remain the best known of all the Greeks. The original name of this Athenian aristocrat was Aristiclis, but in his school days he received the nickname Platon (meaning broad) because of his broad shoulders. Plato was born in Athens, Greece to one of the oldest and most distinguished families in the city. He lived with his mother, Perictione, and his father, Ariston (Until Ariston died.) Born in an aristocratic and rich family, Plato s childhood was indulgedRead MoreExplain the Criticisms of Platos Theory of the Forms.1584 Words   |  7 PagesPlatos theory of forms, also called his theory of ideas, states that there is another world, separate from the material world that we live in called the eternal world of forms. This world, to Plato, is more real than the one we live in. His theory is shown in his Allegory of the Cave (from The Republic, Book VII), where the prisoners only live in what they think is a real world, but really it is a shadow of reality. According to Plato, to the prisoners in the allegory and to humanity in the material

To Kill A Mockingbird Perspective Analysis - 755 Words

Throughout the chronicle of history, humans tend to perceive the world from a single vantage point and assume that others share the same perspective. In Harper Lee’s To Kill a Mockingbird, Scout, a naive girl, endures the process of maturing, which is accompanied by learning the importance of understanding perspective. Throughout Scout’s journey, she learns about the significance of taking other people’s perspectives into consideration and eventually realizes how understanding different outlooks on a situation can affect the complexity and depth of its overall comprehension. Lee’s novel discusses the value of perspective and reveals how humans often know one side of a story, but must learn the other perspectives of the story to fully†¦show more content†¦Consequently, Scout realizes that â€Å"what Mr. Radley did was his own business†¦ if he wanted to stay inside his own house he had the right to stay inside free from the attentions of inqui sitive children, which was a mild term for the likes of [Jem, Dill, and herself]† (65). Scout proceeds to perceive the situation from Boo Radley’s point of view by wondering how Jem, Dill, and herself â€Å"would like it if Atticus barged in on [them] without knocking, when [they] were in [their] rooms at night† (65). Their reaction to the same situation as Boo Radley is in, but in a different context, would predictably be hostile, therefore they can predict that from his perspective, he would be disgruntled as well. Lee uses this example to demonstrate the importance of how different s change the circumstances of a situation. Additionally, another instance where the novel refers back to the theme of perspective occurs when Scout is standing on Boo Radley’s porch after accompanying him back to his residence. Scout turns to go back home, but the view of the neighborhood that she sees while â€Å"standing on the Radley porch was enough† for Scout to finally see the world from Boo Radley’s perspective, both literally and figuratively, and finally understands what Atticus meantShow MoreRelatedEssay To Kill a Mockingbird: An Analysis of Discrimination893 Words   |  4 PagesTo Kill a Mockingbird: An Analysis of Discrimination The most important theme of the 1960 Pulitzer Prize winning novel To Kill a Mockingbird is author Harper Lee’s tenacious exploration of the moral nature of people. Lee tenaciously explores the moral nature of human beings, especially the struggle in every human soul between discrimination and tolerance. The novel is very effective in not only revealing prejudice, but in examining the nature of prejudice, how it works, and its consequencesRead MoreEssay Justice System in To Kill a Mockingbird897 Words   |  4 PagesAlthough the dedication of Mr. Finch in â€Å"To Kill a Mockingbird†, even though it turned out against his favor due to an absence of evidence and a debauched court hearing. This court hearing makes readers question whether or not the justice system of that era was fair and in retrospect, a good question is whether or not our justice system today is fair and lawful. If you think that a false conviction was unfair, Tom is eventually killed for his fals e conviction under a faulty justice system. To meRead MoreHarper Lee s Novel Of The Same Title896 Words   |  4 Pageshave been mirrors reflecting upon us what we are, what we would like to be, and how we view ourselves. â€Å"To Kill a Mockingbird† is in fact a classic film that does just that. Directed by Robert Mulligan, this film was based on Harper Lee’s novel of the same title. The screenplay by Horton Foote, â€Å"To Kill a Mockingbird is both a coming of age story of three young children, told from the perspective of Scout as she reflects upon an important court case involving her father when she was only six years ofRead MoreTheme Of To Kill A Mockingbird1699 Words   |  7 Pages The Pureness of Mockingbirds In 1960, Harper Lee published one of the most controversial books of our time. To kill a mockingbird contains three debatable themes; racism, good and evil, and morals. Harper Lee uses three children and rape trial to portray these topics. These themes are present throughout the story of a small Alabama town divided over a rape trial including an African American man and a young white girl. Lee’s novel is still disputed over to this day. One of the book’s centralRead MoreRacism And Critical Disposition Of Kill A Mockingbird By Harper Lee1415 Words   |  6 PagesAn Analysis of Racism and Critical Disposition in Maycomb County Racism was a tremendous issue in Harper Lee’s To Kill a Mockingbird. It was applied throughout the novel and was increasingly used to judge others in Maycomb’s society. Racism was revealed through the novel to characters Jem, Scout, and Dill who were young children that were learning about the good and evil in the small town they lived in. Racism was a constant and significant topic. There were many aspects that contributed to racismRead MoreThe Setting Of Kill A Mockingbird By Harper Lee1354 Words   |  6 PagesLiterary Analysis Name: Amy Lyons Title: To Kill a Mockingbird Author: Harper Lee Setting: The setting of To Kill a Mockingbird is a small town in south Alabama called Maycomb County in the early 1930s. Point of View: Harper Lee s first, only novel is written in first person due to the fact we see the whole story through Scout s perspective. Theme: One of the crucial themes that Lee based the novel on was racism, which was an extremely controversial topic at the time the book was publishedRead MoreJustice In Reginald Roses 12 Angry Men1532 Words   |  7 Pagesdeciding factors in determining what the true meaning of righteousness is for an individual. The perspective of justice a person has however is not the only factor that comes into play, when establishing whether the defendant is guilty or innocent. The play, ‘12 angry men’, written by Reginald Rose, is a drama involved around a jury and a homicide case. In comparison, the movie, ‘To kill a mockingbird’, directed by Robert Mulligan, follows the tale of Atticus Finch, a lawyer, who defends a black manRead MoreTo Kill a Mockingbird Compassion Analysis600 Words   |  3 PagesTo Kill a Mockingbird Compassion Analysis Philosopher Albert Schweitzer explains, â€Å"The purpose of human life is to serve, and show compassion and the will to help others†(BrainyQoute.com) In order to follow the purpose of life you have to teach the purpose of life. Compassion is meant to be shared and spread throughout the whole world. In To Kill a Mockingbird by Harper Lee Atticus takes this moral upon himself, and teaches Jem and Scout about compassion in Maycomb. Throughout the novel To KillRead MoreAnalysis Of Harper Lee s Kill A Mockingbird 1593 Words   |  7 PagesAnalysis of To Kill a Mockingbird by Harper Lee Major Themes †¢ Standards of behavior †¢ Morals/values †¢ Racism Important Symbols †¢ Mockingbirds (Innocence/ morals and values)– The book depicts mockingbirds as innocent creatures that shouldn’t be harmed since they did nothing to harm others. While practicing with their rifles, Atticus tells Jem and Scout that it is a sin to kill a mockingbird. The mockingbirds share a connection with Tom Robinson since they are both innocent and don’t deserve toRead MoreKill A Mockingbird By Harper Lee1615 Words   |  7 PagesTo Kill a Mockingbird Theme Analysis Essay To Kill a Mockingbird, by Harper Lee, was published in 1960 and is read by ninth graders all across the country because of its Pulitzer-Prize-winning writing. To Kill a Mockingbird parallels Harper Lee’s life in the sense that like the main character, her father was a lawyer and she had a best friend similar to the one of her main characters. She used this real life experience to tell the fictional story of Scout, a young girl living in the prejudiced

Marketing Pencil Free Essays

string(163) " we have to keep in the mind that the sociological environment, the society has been changed and due to this the needs, demands of the customers are also changed\." INDEX †¢ Acknowledgement †¢ Executive Summary †¢ Introduction to the market †¢ Definition to the marketing plan †¢ Impact of Environmental factors †¢ Marketing Plan for pencils †¢ Category analysis †¢ Current market situation †¢ Customer analysis †¢ Marketing strategy †¢ Product development process †¢ Brand name, Brand equity, Brand image †¢ Segmentation and Targeting †¢ Profile of rural market in general †¢ Marketing Mix and Integrated Marketing Communication †¢ Conclusion ACKNOWLEDGEMENT We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work. We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project. We will write a custom essay sample on Marketing Pencil or any similar topic only for you Order Now EXECUTIVE SUMMARY A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils. In our project our company is i. e. , of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’. If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples. The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another. MARKET PLANNING FOR THE PENCILS (SHESHAM PENCILS) INTRODUCTION:Bangladesh is always said a country of villages and it is fact as Bangladesh 60% of population lives in villages, and it is said that rural market has been growing at five times the pace of the urban market more government rural development initiatives have been seen to increase rural markets. MARKET: Traditionally, a market was a physical place where buyers and sellers gather to buy and sell goods. Economist describes a market as a collection of buyers and sellers who transact over a particular Product or product class. Manufactures go to resources, marketer buy resources and turn them into good and services. MARKET PLANNING: It is well and good to include marketing in your business and a lot a few hours a day to do marketing tasks. But if we do not organize our market plan our efforts won/t get nearly as far as putting . Marketing plan in writing gives you a guideline to work from and it provides goal to strive for and it organize all those creative ideas you have floating around your brain. Firms that is successful in marketing businesses starts with marketing plan. Marketing plan cannot be made without involving many people into it. No matter what kind of feedback you get from all parts of your company. This is as important because it take all aspects of your company to make your marketing plan. Your key people can provide realistic impact on what’s achievable and how achievable and how your goals can be worked out. From all the things we can concluded that market plan is very necessary for the successful running of any business operation and to achieve various goals of the business operations in a right manner and in right ways. DEFINITION OF MARKETING PLAN: ‘A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period’ THE IMPACT OF ENVIRONMENTAL FACTORS: There are two keys perspectives on the marketing environment. , namely the micro environment and macro environment: MICRO ENVIRONMENT: This environment influences the organization directly . It includes suppliers that deal directly and indirectly with consumers and customers and other local stake holders. Micro environment tends to suggest the small but this can be misleading. In context, micro describes the relationship between firms consumers and customers directly or indirectly, and other local stakeholders. This includes all factors that can influence an organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider nvironment is also changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. All factors that are internal to the organization are known as the ‘internal environment’. They are generally audited by applying the ‘Five Ms’ which are Men, Money, Machinery, Materials and Markets. The internal environment is as im portant for managing change in the external environment. As marketers we call the process of managing internal change is called internal marketing. MACRO ENVIRONMENT: Macro environment includes all the external factors that affect our product . The macro environment includes the factors like technology, political, geographical, and ecological and socio cultural factors that have an impact on the manufacturing of the product. In the manufacturing of pencils we have to keep in the mind that the sociological environment, the society has been changed and due to this the needs, demands of the customers are also changed. You read "Marketing Pencil" in category "Papers" Different kinds of pencils are made according to the need and standards of the peoples. Now a high class person wants pencils which are of high quality and provides better services. The middle class peoples want a pencil that are of low price and is not very expensive. So manufacturer produces the pencils in keeping all these things in mind. The pencils are produced with accordance of the new technology. MARKET PLAN FOR PENCILS: If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples. The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another. PROCESS OF MARKET PLAN CATEGORY ANALYSIS: The product of our company is the pencils. Our company is introducing a new product of Torres pencils with new unique features, and size. Our company is providing better and unique features to our customers. The competitors of our company are the other pencils stores like, GOLDFISH pencils, and DOLLAR pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS: Market survey is the first step in the market planning . Our Company conducted the market survey for knowing ? The need in the current market situation. To analyze what are the different kinds or types of pencils which are present in the current time in the market. ? The different kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS: The market plan will be started before the manufacturing of the particular product. If we have to make any kind of pencils products, we have to analyze the needs, demands and wants of the customers. Needs are the basic human requ irements. Needs are then converted into wants. Demands are the wants for specific products backed by the ability to pay. We start our market plan by analyzing that whether there is a need; want among the customers for the pencils we decide to manufacture and for that we conduct survey, market research for knowing the needs of the customers. For that we have to visit the schools, and may know the needs of the children by Putting them questions and having their suggestions that what kind of pencils they want for writing ,and knowing from them that what are the difficulties they get from their previous pencils while writing. We need to have different types of people which are using pencils to know their needs. After collecting all the information we have to get a result for knowing the needs, wants, and demands of the customers and get ready for making pencils according to the needs wants and demands of the customers. COMPETITOR ANALYSIS: The analysis of the competitor is very important aspect because through it we come to know that that our competitor is. The main competitors of our pencils are the other pencils company like GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different. Determining the â€Å"Marketing Mix† Product Price Promotion Distribution Goldfish Rs 5 High High Dollar Rs 4 Average Average CUSTOMERS ANANLYSIS: Our Company is targeting different types of customers according to their needs and wants. We are targeting the students of school, colleges. E. G—–Children’s like pencils having shapes of toys and other attracting things. The persons who have to work in the offices like simple pencils . Other professionals like different kinds of pencils so pencils are made according to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES: The main objectives of our company are as follows: ? To provide better services to our customers. ? To provide quality pencils to our target customers at the reasonable prices. ? To build a good image in the minds of our customers. ? To increase sales of our product. ? To generate revenues and profits by the sale of our pencils. MARKETING STRATEGIES: For the introduction of new product in the market we have to develop a preliminary strategy plan for introducing our new pencils in the market. The plan consists of three parts. 1. First part describes target market’s size, structure, and behavior of the planned product positioning and sales, market share, and profits and the goals sought in the few years by our product. Therefore the target market for our pencil is mainly the children’s of schools and colleges. We will analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing budget for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we determine the prices of our different kinds of pencils. Like we determine that the cost of our pencil is Rs 2 each but if the customers buy the box there cost will be of Rs 8. 00 with a sharpener an d eraser free. In it we also determine the different kinds of expenses which are to done for the introduction of our pencils in the market. Like the expenses done on the sale, promotion, advertisement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a substantial amount will be spent on marketing research by audits and consumers panel data to monitor market reaction and buying rates. The entire budget is made in keeping eye on all these things. 3. The third part of the market strategy plan describes the long run sales and profits goals and market mix strategy over time. As we see that our products would be selling at a very good rate and giving us lots of profits. So we can invest more and more money in it and tries to improve the quality of our pencils by adding new features in it . We will make the product mix and decided to make new kinds of pencils with new innovations and additional features. Market strategy plan is very essential in the business for the proper allocation of revenues, expenditure from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESS: Up to now the product has existed in only as a word description. The next step involves the jump in the investment that dwarfs the cost incurred in the earlier stages. At this stage the company will determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans about the pencils in truth. In other word we make our pencils according to needs and demands of the customers. PRODUCT DEVELOPMENT: The development of the pencils starts at this step. The jobs of translating target customers requirement are helpful in making of our pencils. We analyze all the collected data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a lots of problems during writing because their pencils do not work properly, the points of the pencils get damaged during their writing time due to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We adopt the quality function method for manufacturing of our pencils. We develop a pencils according to view taken by the peoples during market research. PRODUCT MIX: In product mix we include that what are the additional benefits that we are providing to our customer along with our original products i. e. , in it we can provide some additional services to our customers along with our pencils. We can give customer free sharpener and eraser with the one box of pencils. Along with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customers get happy, and it will definitely results in the increase of the customers loyalty towards our product. It will also be helpful in retaining the attention of the customers towards our product. PRODUCT STRENGTHS AND WEAKNESS: Product strengths and weakness describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses when compared with others. STRENGTHS OF OUR PRODUCT; We should add what kind of features in our pencils that should act as strength of our pencils. We raise the length of our pencils, and provides different shapes of pencils which distinct our pencils different from others pencils. The offer of giving a free sharpener and an eraser is also helpful in attracting the consumers towards our product. As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product: The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company. Our company has to add the extra features in our product so that our product gets a different position as compared to our competitor’s product. PRODUCT LIFE CYCLE MANAGEMENT AND NEW PRODUCT DEVELOPMENT- In the product life cycle management we can describes the product and determines for how much time we should sale our product in the market, whether for a long time or for short period of time. A company positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle. To say that the products have a life cycle it asserts four things: 1. Product has a limited life. 2. Product sale pass through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and fall at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, purchasing and human resource strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market. If our pencils do not satisfy the needs of the customers it may comes in the decline stage that results in the extinction of our pencils in the market. Because the customers are not satisfied by our products their demand gets changed due to which our pencils comes in the decline stage. INTRODUCTION: At the introduction period there is the slow sale growth of the pencils. At this stage the profits are nonexistent because of the heavy expenses of product introduction. In this phase the customers are not much aware about our pencils. Large amount of advertisement expense, discounts are given by our company to create awareness of the customers towards our pencils. GROWTH: Rapid market acceptance and substantial profits improvements at growth the product is selling at a high rate. MATURITY: A slowdown in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the slowdown in the sale of our pencils. The sale declines with the arrival of competitors in the market. It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE: Decline shows the downward drift and profits erode. At this point the profit from the existing product comes to zero. This stage comes due to the arrival of new competitors in the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change. If the decline stage may come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. BRAND NAME, BRAND EQUITY AND BRAND IMAGE: Brand is the name ,term, sign, symbol or design or the combination that tends to the goods and services of one seller or group of seller and to differentiate them from others those of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the same needs. These differences may be functional, rational, or tangible related to product performance of the brand. We give our pencils as the name’ ‘SHESHAM PENCILS’ it’s a new product of Torres pencil company. Branding may helps the consumers to identify our product . The consumers starts finding about the brand satisfy their needs and which ones do not. The brand name can be protected through registered trademarks, and packing can be protected through copyrights and designs. SEGMENTATION AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today’s market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the â€Å"average† customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) †¢ Geographical bases (states, regions, countries) †¢ Behavior bases (product knowledge, usage, attitudes, responses) †¢ Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the following things in mind: †¢ Segments or target markets should be accessible to the business †¢ Each segmented group must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets. A small business can do the following to gain knowledge and information on how to segment their markets: 1. Use secondary date resources and qualitative research. You can use the following resources for external secondary data: o Trade and association publications and experts o Basic research publications External measurement services 1. Conduct informal factor and cluster analysis by: o Watching key competitors marketing efforts and copying them. o Ta lking to key trade buyers about new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources. TARGETING: By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school children’s and college student and there teachers and professors. In it we have to remain aware of our competitors in order to take competitive advantage and we should be also aware about the consumers who would be buying our product. Why our Company go to rural market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the rural market as it is growing by the day. Today rural markets are as critical as urban markets. The rural markets provide better opportunities. In village vast competition exists. Different companies come with different flavors. So people have ample choice. With only around 100000 of the 638667 villages tapped so far there are huge potential and market areas. So we get high percentage of total market though profit margin is less. Now a day’s villager also spends on luxury comfort products. After all Dettol is a one type of necessity product. As it plays a role of anti-septic medicine. Media also plays an important role in promotion of goods. The growing reach of the electronic media has created a huge change in the lifestyle of rural consumer. Profile of rural market in general:- The rural market of Pakistan is large and scattered, in the sense that it consist of over 63 core consumers from 6, 38,365 villages spread throughout the country. Nearly 60% of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up. The population securing income from non-agricultural sector is now increasing due to rural development programs. The consumers in the village areas do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, etc. The rural consumer values old customs and traditions. A change is beginning to take place in their outlook because of growth in literacy rate and mass media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different parts of the country. This brings diversity among rural customers and market. The demand pattern of the rural consumers is fast changing. There is new and growing demand for toiletries, ready-made garments, cosmetics, packaged foodstuffs, etc. this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are inadequate in rural areas. Hence physical distribution becomes costly due to inadequate infrastructural facilities. The saving habit of the rural community is increasing in the recent years as a result of the efforts put by co-operative and commercial banks Marketing Mix: PRODUCT: A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By providing good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are available in different colors, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their affordability. [pic] PLACE: This generally refers to the physical locations of product sales as well as the methods of distribution. However, it is also considered to be the â€Å"place† or â€Å"position† in the market of the product; refer to information below. Businesses need to make many decisions related to â€Å"place†: access, parking, competition, physical location etc. It’s the most important P in the pencil wars — Place. And nothing evokes more passion in distribution. We have chosen the different zones especially south schools and colleges and west zones as keen interest is shown by nearby villages of it. We had chosen these places due to following reasons: In these areas literacy rate is better than other areas. â€Å"So WHERE THERE IS WILL, THERE IS A WAY†. As people living in this area have mostly standard income so they can purchase our product â€Å"pencils† as they are cheaply and in a better way available. There is a lot of scope of expansion as these areas are surrounded by various other villages so great scope of expansion is there. PRICE: Most businesses use a â€Å"cost plus† method for setting the prices of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider â€Å"perceived price† (what you think consumers will be prepared to pay), demand elasticity (is it elastic or inelastic? ), competitors’ pricing (can you afford to undercut their prices? ), pricing objectives (what do you want to achieve increased market share? increased profits? market leadership? etc. ) Example: Price is the only factor which decides the presence of the product in the rural market. As people are having standard purchasing power, low income or high group of income persons etc. can afford Shesham pencils as they are available cheaply and in a better way. Hence keeping all the dynamic factors we have decided to go for penetration pricing for our product. We have decided to go with the application of penetration pricing as the people in the rural area are having low income, low purchasing power and we are newly entering the market. The pricing will be in way: Small pencils: 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils: 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION: Promotion is said to be the vital for all companies until now the promotional tools have been acted as the targeting tool used to attract huge demand for rural people and also huge demand for company’s product. The promotional strategies are as follows:- A new innov ative broad aspect followed by me to attract huge attraction towards my product will be the use of tree borders. e will make use of tree borders as in rural areas mostly there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should easily come to know about the arrival of new Pencils i. e. â€Å"name of the pencils† in the market. We will also promote my product through wall paintings. As wall paintings lasts for longer time and through this maximum customer can be attracted. There are some other strategies also like, The role of the influencer or influencing communication cannot be ignored as far as rural Pakistan is concerned. The advertisements that revolve around this very strategy actually depend on the influence of different influential people and/or events in the villages to put across the message powerfully with more effect and purchase intention. An example of this kind of advertisement may be brand endorsement by any influential person in the village like the ‘Intellectual Chaudary’ or the ‘school master’. Events like different festivals and different games and sports competitions actually have a high participation level in the rural Pakistan, as other sources of entertainment are very less in those areas. So, these events and shows offer great opportunity to reach rural Pakistan cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events. This kind of initiatives actually creates huge awareness about the brand among the interested people in the rural Pakistan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a ‘show-n-tell’ strategy of advertising. It includes Press and print, TV, Cinema, Radio, and Point of purchase and Outdoor advertisement. Reach of formal media is low in rural households (Print: 18%, TV: 27%, Cinema: 30%, and Radio: 37%) and therefore the marketer has to consider the following points: English newspapers and magazines have negligible circulation in rural areas. However local language newspapers and magazines are becoming popular among educated facilities in rural areas. It has made a great impact and large audience has been exposed to this medium. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in rural areas at a relatively low cost. Example: Colgate, Brite total, Shan Masala industries are some of the companies using radio communication programme. The farmers have a habit of listening to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. Another advantage is that the radio commercial can be prepared at short notice to meet the changing needs of the rural folk. Example: Release of a pesticide ad at the time of outbreak of a pest or disease in crops. [pic] This form of media, which includes signboards, wall painting, hoarding, tree boards, bus boards, dealer boards, product display boards etc. , is cost effective in rural areas. Symbols, pictures and colors should be used in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer bright colors and the marketer should utilize such cues. Display of hangings, festoons and product packs in the shops will catch the attention of prospective buyers. However a clutter of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of passing on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch. In cities lot of junk mail is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is receptive to such mailers. It is an effective and economical medium for communication in rural areas, since it stays there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of farm houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same. The walls have to be painted at least one or two feet from ground level. It is better to take permission of the owner. Very often the owner takes responsibility for taking care of the wall painting. Paintings are to be avoided during election time and rainy season. The matter should be in the form of pictures, slogans for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in dimension having the picture or name or slogan of the product painted on it. The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people walking on the road. The condition of roads, even the buses move at slow speed through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. These are low priced promotion items and can be used by consumer goods companies too. [pic] These media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face-to-face communication and farm visits facilitate two-way communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the company’s/distributor’s representative makes farm-to-farm visits and highlight the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Very often the local dealer also joins the representative in making farm-to-farm vis its. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. [pic] Group meetings of rural customers as well as prospects are an important part of interpersonal media. The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meeting of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and explain the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer durables and two wheelers also. Example: Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and maintenance of tractors. [pic] Package is an integral part of the product. Its main purpose is to protect the product during transit, to preserve the quality and to avoid any loss in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The display contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to motivate the dealers; the contest lasts for about a month. A well-planned product display contest not only increases the involvement of dealers in the company’s products but also increases the sales during the contest period. This is used for promoting consumer goods such as shampoos, soaps and toothpaste Each rural market segment has certain special features i. e. they share common life-style traits. They include village sports, religious events, prominent personalities and role models. Examples: Textile mills maintaining community gardens, Mineral water companies supplying clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic] PACKAGING: The Silent sales man: What does a sales man do when you go to a shop or he comes to your house, he first s how’s you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship Thus we say that â€Å"packaging – A silent salesman† pic] Packaging is done for the three reasons: – 1) To protect the product 2) To make the product easy to carry 3) To make the product attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for our pencils: – 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed; hence their purchasing power is also not high. Hence, for their convenience we have come up with these packaging strategies. This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES OF PENCIL The pencil is used for writing and if the writing is not dark i. e. it is light then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply available with no compromise in quality then those goods or products are liked by every consumer. This is the reason why we are coming up with a pencil which would be cheaper. The body of the pencil would be covered with velvet piece or a rubber piece to make the pencil body of either velvet or rubber. This is the extra feature added because this would help the writer to have a firm hold over the pencil and to write faster. The body and its shape also add to the beauty of the product. Hence it is said that in the business world what ever is seen is taken. So the shape or the body of the pencil would be squared shaped which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubber. The writer might commit a mistake while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the minimum cost. So with that the buyer would be able to enjoy the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural market so that there are no extra efforts taken by the customer to come at a long distance for the purchase of this unique pencil. The pencil is a kind of a product which is mostly used by children and the children enjoy watching cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this lovely pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this pencil. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance. This is an added advantage to our product as this idea is not applied to any of the pencil to the date. [pic] Conclusion: Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers spread over approximately thousands of villages in rural Bangladesh. Eurosif European Social Investment Hamida Kawser Student of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on automobile companies and associated risk and opportunities these pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. ———————– [pic] [pic] [pic] How to cite Marketing Pencil, Papers

Financial Accounting Standards - Theory and Policy

Question: Discuss about the Financial Accounting Standards, Theory and Policy. Answer: Introduction: Accounting theory is a group of methodologies and assumptions, which is applied to the principles of financial reporting. In addition, the study of accounting theory constitutes of a critical appraisal of both chronological fundamentals of the principles of accounting and the methods through which such practices are modified and included in the regulatory framework. This is because the regulatory framework governs the financial reporting and financial statements. The current essay aims to identify three accounting theories and pragmatic principles establishing the general framework. Finally, critical evaluation of these accounting theories has been identified to identify their needs or lack of needs. Evaluation of the need or lack of need for three identified accounting theories: The three major accounting theories, which have been identified to suit the purpose of this essay, constitute of proprietary theory, principle of going concern and normative theory of accounting. According to the proprietary theory of accounting, an entity acts as an agent, arrangement or representative through which the stockholders or the entrepreneurs operate. Under this theory, the centre of interest is the point of focus of the group of owners, which is depicted in a manner to keep accounting records and develop the financial statements. The ultimate goal of this theory is the ascertainment and dissection of the net worth of the proprietor. Therefore, the proprietary theory views the accounting equation as Assets Liabilities = Equity of the proprietor. Therefore, the proprietor is the owner of assets and liabilities. Therefore, if the liabilities might be treated as negative assets, the proprietary theory could be considered as asset-centred, which depicts its orientation towards the balance sheet. Under this theory, the valuation of assets is conducted and the statement of financial position is developed for gauging the modifications in the interest of the proprietor or wealth. However, the revenues and expenditure do not increase or decrease due to the investments of the proprietor or withdrawals of capital Hence, net profit is the rise in the wealth of the proprietor, which is to be added with the capital. In addition, the losses, income taxes and interest on loans are expenditures, while dividends are capital withdrawals. The proprietary theory has direct effects on the techniques of financial accounting and treatment of various accounting items. For instance, net profit of an organisation that is computed after interest treatment and income tax as expenditures, depicts the net income to equity shareholders instead of all capital providers. In a similar manner, accounting terms like dividend per share, earnings per share and book value per share reflect a proprietary emphasis. This theory has two segregations regarding the individuals to be included in the proprietary group. In the first segregation, the common stockholders form a portion of the group, while the exclusion of preferred shareholders is inherent. Henceforth, the preferred dividends are subtracted at the time of computing the proprietor earnings. In the latter segregation, both preferred and common capitals are taken into account in the proprietor equity. This is a broader view, in which the concentration of attention is on the equity section of the shareholders in balance sheet and the amount to be credited to the stakeholders in the statement of profit or loss. The proprietary theory is applied to sole proprietorship and partnership firms. However, this theory has made certain contributions like the corporate concept of net profit, which depicts the net profit of the shareholders instead of the capital providers. Another instance is the procedure utilised for unconsolidated subsidiary investments, which suggests that the firm takes into account the net income of the subsidiary in the main net profit. However, the major criticism confronting the proprietary theory of accounting is that the relationship in terms of creditors between the firm and the owners has been unrealistic. According to the second segregation of the proprietary theory, both creditors and the providers of capital need to be treated in identical manner. Therefore, it is an unrealistic foundation to develop a theoretical accounting framework. The organisation is not an individual, instead, it is a device intended to benefit the owners. Therefore, this supports the first segregation that there need not be any association between the entity and owners. However, in the current era, the owners need dividend or rewards for their capital investments in the organisation. Going concern principle is the fundamental theories of accounting based on which the financial statements are formulated. The financial reports are developed by presuming that the organisation would continue to function in the future without any requirement on the part of the management to liquidate its business or reduce its operating activities. Hence, it is assumed that the organisation would recognise its assets and settle its dues in the normal course of the organisation. It is the responsibility of the higher-level management to ascertain the relevancy of the going concern principle in developing financial statements. In case, the management of the organisation considers the principle as invalid; the financial statements to be prepared based on break-up method. This depicts that the assets need to be recognised at an amount, which is anticipated to be recognised from the sale, instead of its continuing utilisation of inventory in the ordinary business course. In addition, the valuation of assets is conducted based on their individual worth, instead of their values at a collective unit. The liabilities need to be realised at an amount, which could be settled with ease. The assumption that an organisation is anticipated to continue its operations in the same state in future would influence the nature, timing and amount on which the transactions of accounting are stored. For instance, a criterion for the asset and liability classification into long-term and current is their recognition in the normal business course. In the basis of non-going concern, the incomes, expenditures, liabilities, assets and equity are recorded at values, which depict the winding up of the organisation. This implies that the assets are realised at values, which they could fetch, in case, they are sold in the current conditions. Therefore, the management needs to evaluate at the date of the annual report about the going concern method. Some of the accounting frameworks need management to disclose their evaluation of going concern. The indicators, which jeopardise the status of going concern of the organisation, include the situation in which liabilities are more than assets, loan default, penalty of taxes, adverse regulations, negative cash inflows and adverse legal claims The auditors of the organisation need to dissect the status of the going concern of the business. In addition, the principle of going concern is associated closely with the concept of business entity, concept of materiality and the concept of historical cost. In the principle of going concern, the business is viewed at the owner isolation, which is in line with the entity concept and the material reasons influence the occurrence of continuing operations, which are in line with the concept of materiality. The going concern concept provides an effective basis for measuring the profit or income. This implies that the items that provide future economic advantage are recorded at long-term assets, instead of expenditures only because of the assumptions of going concern. In addition, the assumption of going concern facilitates the segregation of both short-term and long-term assets and liabilities. Therefore, it is due to the going concern concept that the liabilities and assets appear in book value. However, the assets are not measured at the market price because these assets are not aimed for sale. With the help of going concern concept, the investors could expect the operations of the business in the same manner to perform all the business operations to comply with the pre-set goals. The current assets are measured at a value, which is lower between the market value and cost of the business. The information about the liquidation consequences is not provided under the concept of going concern. However, if an organisation prepares its financial reports based on the going concern concept, it could raise concerns about the transparency and fairness of the financial reports. This is because many organisations have shut down during inflationary periods after publishing their accounts based on the principle of going concern. Moreover, in case of liquidation, the liabilities, which would arise, are not taken into account. As a result, it deprives the unsecured creditors of significant information. Furthermore, the alternate courses of action could not be analysed under the principle of going concern. Normative accounting theory aims to provide guidance to the policy makers about the steps to be taken developed on a theoretical underpinning. In other words, normative theory of accounting follows the deductive approach, which is just reverse in case of positive accounting theory. This is because normative accounting theory begins with the theory and deduces to particular policies, while positive theory of accounting begins with the particular policies and generalises the same to greater-level principles. For instance, many incomprehensible financial securities of the banks have been accounted in a manner, which is identical to that of real estate and common asset. These assets were not needed to be re-valued and as a result, they have been accounted at their existing market values. However, such scenario has changed after the crisis at the time the market for the assets have been saturated. Therefore, the policies of accounting have been modified to require the assets to be re-valued on each financial report. This has resulted in unrecognised gains and losses for banks. This has proved to be a main driver of profit and loss. Henceforth, the normative theory of accounting has come into existence through a major change in the accounting policy. This has been driven by a principle, which was not prevalent in the accounting treatment in place at the owners of these assets. Under normative theory of accounting, the evaluation of different elements and carrying out studies in diverse ways are conducted. As a result, it helps in framing and development of various theories of accounting, which form the construct and basis of accounting theories. In addition, the normative theory postulates that the policy makers need to discuss their viewpoints and judgements on the different accounting practices and the inclusions on the theory. The theorists make effective utilisation of their previous experiences and evaluations, which depend on the things that they have explained and define other things to be added in the theory. Therefore, the major things included in the normative theory of accounting comprise of personal viewpoint, utilisation of inductive processes and deductive reasoning. For instance, one of the most common instances of the normative theory of accounting is the conceptual framework. The accounting conceptual framework is the definition of various rules and regulations, which are framed on the part of various accounting boards and institutions for explaining the various rules and methodologies. These are needed to be followed for the accounting purpose. The Financial Accounting Standards Board (FASB) explains a group of rules based on the problem approach to frame a conceptual framework. With the help of conceptual framework, the organisations could measure the constituents of the financial reports like incomes and expenditures. The major advantage of normative accounting theory is that it could be used to frame future economic policies based on the existing theory. For instance, the vision strategy of an organisation enlisted in its business plan might be treated as normative statements. This is because they depict the ideals of business, which the organisation aims to accomplish. As a result, it helps in effective financial planning of future through factual-based practices. However, the major disadvantage associated with the normative accounting theory is the framing of accounting principal to be applied to different situations. For instance, after the signing of a contract, the major issue is the recognition of costs and income regarding whether they are realised immediately, incremental over time or lump sum in the future. Based on the contract, the organisation and the products provided, the answer might be any of three alternatives or a combination of all. Conclusion: Based on the above discussion, the three major accounting theories include proprietary theory of accounting, principle of going concern and normative theory of accounting. Under the accounting theory of proprietary accounting, the focus of the owners group is the centre of interest, which is depicted in a manner to keep accounting records and develop the financial statements. Hence, the ultimate aim of this theory is to determine and evaluate the net worth of the proprietor. In addition, the proprietary theory could be applied in case of sole proprietorship and partnership firms. However, the contributions of this theory are immense like the corporate concept of net profit, which depicts the net profit of the shareholders, rather than the capital providers. Another example is the method used for unconsolidated subsidiary investments, which depicts that the firm takes into account the net income of the subsidiary in the main net profit. Under the principle of going concern, the financial reports are prepared by assuming that the organisation would continue to perform in the future without any requirement on the part of the management to liquidate its business or reduce its operating activities. In case of normative accounting theory, it aims to provide guidance to the policy makers about the steps to be taken in future developed on a theoretical underpinning. In addition, it helps in framing and development of various theories of accounting, which form the construct and basis of accounting theories. 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